1. Imagine your ideal prospect. You are not talking to a "target audience" but to people, with loves, hates, fears, hopes, likes and dislikes.
2. Do a complete selling job (part 1). Your aim throughout this is not to lose your audience until they do what you want. You ask yourself what they might be thinking.
3. Write to the ideal prospect. Focus on the content. Once you’re involved, it does a complete selling job in very few words.
4. Aim for relevant surprises.
5. Appeal to deep emotions. There are few occasions when advertising really relies upon logic. 5 specific techniques you should bear in mind: Repetition, word picture, human frailty we can rely to, astonishing attention to small human details that touch the heart, flattering line.
6. Tell of disaster turned to triumph.
7. Don’t be a bore. Winston Churchill said: “Use simple words everyone knows, then everyone will understand.”
8. Make it clear and easy to read or follow. People are not thinking, even if they are intelligent, when they read your copy or watch your commercials or whatever it may be.
9. Do a complete selling job (part 2). You must repeat your arguments. Give every good reason why people should do what you want and overcome every sensible objection they might have.
10. Search the world and steal from the best. Don’t try to be a genius — just try to get it right.
1️⃣ Customer Churn. Measure the number of customers or subscribers who stopped using your service in a given period. By understanding why customers leave, when they leave, and how they leave, you’re able to optimize the customer experience for the ones that are still subscribers, so they don’t churn.
2️⃣ MRR Churn. It shows you how much revenue was lost and the overall impact. The lower the MRR churn, the faster the growth.
3️⃣ Customer Lifetime Value (LTV). It is an estimate of the amount a customer will spend on your service throughout their lifetime as a paying customer. This metric shows the value of every customer and the revenue you can generate if customers are retained and continue to pay.
4️⃣ Customer Acquisition Cost (CAC). It refers to the resources and costs that are needed to acquire a new customer. When you analyze CAC alongside other metrics such as customer lifetime value, you’re able to evaluate the scalability and profitability of your SaaS company.
5️⃣ Net Promoter Score (NPS). It measures the general satisfaction of your customers and their willingness to refer your product or service to others. When analyzed alongside revenue growth rate and customer churn rate, you can predict possible growth from retention and referrals.
Step 1️⃣ Start tracking. Set up proper analytics.
Step 2️⃣ Map out your ideal customer flow. What actions do your most active customers take.
Step 3️⃣ Learn. Call people who haven't finished a key step, set up surveys, watch user go through the process.
Step 4️⃣ Make things simple. Often, this means reducing the amount of friction a user encounters in your product.
Step 5️⃣ Re-engage users. You can think about email, support, automated welcome emails, onboarding flow, lifecycle emails.
Step 6️⃣ Rinse and repeat. Improving your activation rate is an ongoing challenge, be sure to measure and see what’s working and what's not.
1️⃣ Align team incentives around retention. Design your internal metrics for everydepartment to incentivize customer retention
2️⃣ Make onboarding your top priority. An effective onboarding process can make or break a customer’s decision to stick with your product.
3️⃣ Engage with customers to help them succeed. Ongoing feedback and engagement with customers are key to combating customer churn
4️⃣ Deliver exceptional customer support. Be proactive. Look for patterns that might indicate customers are having trouble
5️⃣ Optimize your pricing to promote retention. Optimizing your pricing to balance value with profit can have a huge effect on your company’s success, from sales and marketing to retention and profitability.
6️⃣ Know your metrics and choose the right tools. You can’t improve what you aren’t measuring.
1️⃣ The welcome email
2️⃣ The pro-tip. Your goal here is to highlight basic features and suggested steps to get a taste of what your software is capable of.
3️⃣ The case study suggestion. Invite your sign-ups to feel like they’re part of a community and make your product seem much more actionable.
4️⃣ The most important feature. What’s going to keep them glued to your product versus that of your competitors.
5️⃣ The personal touch. Here you can present yourself purely as a helping hand rather than a company presenting a sales pitch.
6️⃣ The helping hand. At this point, you’re trying to make sure that your sign-ups have everything they need to be successful, long-term customers.
7️⃣ The upcoming expiration. Now’s the time to crank up the sense of urgency and encourage sign-ups to make sure that they understand that your time together is almost up (unless they subscribe).
8️⃣ The no-responder. These messages are for folks who maybe read a few of your onboarding emails but never engaged properly.
9️⃣ The add-on. The key here is to hammer home the benefits of the upgrade rather than get too in the weeds about specific features.
Different types of onboarding
When to Onboard Users
Onboarding UX Best Practices and Tips
What Makes Feedback Culture So Important? Continuous feedback systems enable fast learning. Productivity goes up while employee turnover rates go down.
Vulnerability As Power. Meeting with someone on a more human level makes them more likely to listen to what you have to say.
An Insight into 1:1 Meetings. Before each 1:1 it helps to have a clear idea of what’s to be discussed so you can make the best use of that time. Use a digital feedback tool to help record key points, achievements, and roadblocks, and to summarise and save the meeting afterwards.
Intentions and Mindset. Feedback should be a means to support each other, not to complain or gripe. It’s also important to remember there are two sides to every story.
Four Steps to a Great Session. There is a four step framework: situation - impact - pause - resolve.
Language Matters. Feedback “doesn’t get measured at your mouth; it gets measured at the other person’s ear.” In other words, if you can’t give valid feedback with the right language, it might not come across as intended.
Realising Change. “Change is hard to achieve and often people are excited about an initiative, but then become busy with other things or lose enthusiasm,” Braun continues. “Companies need processes and formalised mechanisms in place to create long-term support for feedback culture, not just an initial introduction.”
Feedback and Agility. Feedback culture isn’t just about responding to past events; it’s about anticipating the ongoing need for adaptation.
Getting The Ball Rolling. You don’t have to take on everything at once. Consider what types of feedback work best for your company: being selective will make the process feel easier and more natural
1️. Set up blog
2. Prepare your Post
3️. Share on Social Media
4️. Email your Subscribers
6️. Submit to Social Bookmarking Sites & Directories
8️. Use JustReTweet
9️. Post on Related Forums and Groups
10. Comment on related Blog Posts
1️1. Post on Q&A Sites
13. Reverse Engineer your Competition
14. Pay for Promotion
15. Deep-Link to the Content from Older Posts
1️6. Submit to Link Roundups
1️7. Repurpose Your Content
1️⃣ Optimize Revenue With Multiple Prices
2️⃣ Be Selective About Incentives And Discounts
4 reasons OMTM ("only metric that matters") is misleading.
1. North star metrics are an output metric. You must differentiate between output and input metrics. Output metrics represent results and help you set long term goals for the growth of your business. Input metrics represent the actions that influence the output metrics. You can’t focus exclusively on output metrics because they’re too big, too broad, and not actionable.
→ Example: Spotify’s output metrics.
2. Output metrics are a lagging indicator. Input metrics are leading indicators and output metrics are lagging indicators. By definition, it can take time for the output to reflect positive or negative changes in the inputs.
→ An analogy: the ecosystem of the Serengeti.
3. A single north star metric only captures one dimension of your business. There are multiple dimensions of a business that determine its health, and each should be measured by your key metrics. At a minimum, there are three key buckets for every product: breadth of retention, depth of engagement, and monetization.
→ Examples of output metrics: Slack and Hubspot crm.
→ A different kind of example: Pinterest’s output metric.
4. North star metrics don’t account for the tradeoffs between metrics. No metric exists in isolation. To truly understand how one metric impacts growth, you need to see its effects on other metrics downstream.
→ Example: tradeoff metrics at LinkedIn.
The right way to set growth metrics.
1. Select a constellation of metrics. Make sure they account for retention, engagement, and monetization, and then monitor the full scoreboard.
2. Break your output metrics into their input metrics. Drill down until you’ve got a set of actionable input metrics that you can impact directly, and then build your experiments to move those.
3. Understand and monitor your tradeoff metrics. Because many metrics are interdependent, for every metric you try to improve, determine where in your business you are likely to see a counter-reaction. Then, work to find a healthy balance between your opposing metrics.
Step 1️: Create a Realistic Budget. Take into account the cost of your product, how many you want to sell and your conversion rate. You can keep an eye on cost per action and set up your delivery schedules and types.
Step 2️: Create a fan (or business) page. Facebook ads can't be attached to individuals. Add as much information as you want on your business page.
Step 3️: Create your first campaign.
Step 4️: Create your ad set. Set up the details of your campaign.
Step 5️: Create your first ad. Choose the layout, images, headlines, description, links, CTA, as well as your placements.
Step 6️: Create two more ads for A/B testing.
Step 7️: Wait for 24 hours. Give your campaign enough time to get some meaningful results.
Step 8️: Kill the ads that don’t work.
1️⃣ Gain a deep understanding of users’ problems. Shift your marketing focus from generating leads to helping customers – treat marketing as an extension of Customer Success.
2️⃣ Focus your content on helping users solve problems. Learn your customers’ problems and address them in how-to articles, guides, tips for success, and other solution-focused content that will deliver value to your customers whilst presenting your product as the primary or complementary way of solving that problem.
3️⃣ Knowledge bases and learning centers. Focus marketing on creating helpful content for users looking to solve their problems – do so through the lens of your product
4️⃣ Don’t forget about SEO. If optimized well, your knowledge bases should be a major source of traffic from SERPs – especially through featured snippets and answer boxes.
5️⃣ Embrace reviews, good regular and bad. Encourage reviews of all kinds.
6️⃣ Change your performance metrics. Drive the right behaviors internally (from # of leads to NPS).
1️⃣ Make Sure Your Customer Love Your SaaS Tool. First thing to do is to measure your customer satisfaction levels, and make sure your users are happy.
2️⃣ Decide On Your Incentive. If you want your users to take some time out of their day to recommend your product to a friend, you should definitely offer some sort of incentive to sweeten the deal.
3️⃣ Choose a Referral Tool.
4️⃣ Outline the Terms and Conditions, so that you cover your bases.
5️⃣ Decide When To Ask For A Referral. There’s no one-size-fits-all approach, so feel free to experiment and see what works best for your company.
6️⃣ Decide How To Promote Your SaaS Referral Program. To get the most out of your referral program, go ahead and promote your referral program through email, social media, and more.
7️⃣ Track And Measure Results. First and foremost, think of the key metrics that you want to monitor, and figure out how to track them.
1. Focus on the metrics that move the needle. Add a detailed "About me" section, your areas of expertise, your interests, cities, schools, companies and connect with your other social media. Personalize your tagline. A/B test. Analyze your stats.
2. Make Your Bio Work Harder (And Smarter).
3. Find and Answer the Right Questions 10X Faster. Bookmark topics followed by Quora writers you like, create a virtual assistant in a spreadsheet.
4. Showcase Your Work with Beautiful Images.
5. Write Your Drafts Like You Are Writing In A Journal. Use emotions, include personal stories, advice or humor.
6. Keep the Momentum When You Strike Gold. Make your content look organic when your answer goes viral and place your CTA on relevant answers. Keep in mind that promotion profiles get banned from Quora.
7. Know What Keywords You Want To Dominate... Then Target Them.
8. Take Your Keywords and Questions On A Date. Search for pre-existing question including your keywords to create opportunitues to take the conversation further.
9. Get the Attention of Big Players. Answer industry influencers, tag them.
🔟 Get Featured in INC., TIME, AND BUSINESS INSIDER. Quora staff pick answers up to publish in major media outlets. Select topics followed by people with "Quora Media and Publishing Team" in their bio.
1️⃣ Their wikis
Product & business wiki
Customer success wiki
B2B sales wiki
Growth marketing wiki
2️⃣ What they keep on Google
Large and complex tables