This article draws from Madhavan Ramanujam's talk at First Round's CEO Summit to explain why pricing is so paramount from the get-go and the four ways companies often trip up when trying to monetize. He also shares the three guidelines that startups should follow in order to properly design and price their products.
1️⃣ Why Pricing Is Key From The Get-Go
2️⃣ Why Monetization Often Fails
3️⃣ Three Key Rules For Monetizing New Products
4️⃣ A Final Word On Pricing