Manage cookies
Analytics
We need to measure events on this website. Why? Kinda like counting calories to have a good line.
Advertisement
No boring ads chasing you all over the internet. Interesting and relevant stuff, we promise.
Social
If you’re interested in the content of this website, we would love to stay connected on your social networks.
.png)
It’s Price Before Product. Period.
This article draws from Madhavan Ramanujam's talk at First Round's CEO Summit to explain why pricing is so paramount from the get-go and the four ways companies often trip up when trying to monetize. He also shares the three guidelines that startups should follow in order to properly design and price their products.
1️⃣ Why Pricing Is Key From The Get-Go
2️⃣ Why Monetization Often Fails
- Feature Shock
- How To Combat Feature Shock
- Minivations
- How To Catch Minivations
- Hidden Gem
- How To Harness Hidden Gems
- Undead
- How To Avoid The Undead
3️⃣ Three Key Rules For Monetizing New Products
- Have The Willingness-To-Pay Talk Early
- Investigate How You Charge As Much As What You Charge
- Don't Settle For A One-Size-Fits-All Solution
4️⃣ A Final Word On Pricing
TOOLS IN
THIS GUIDE
THIS GUIDE
No items found.
Show more
.png)
.png)
.png)
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.