This article covers 6 advanced steps for activating users and customers.
Step 1️⃣ Start tracking. Set up proper analytics.
Step 2️⃣ Map out your ideal customer flow. What actions do your most active customers take.
Step 3️⃣ Learn. Call people who haven't finished a key step, set up surveys, watch user go through the process.
Step 4️⃣ Make things simple. Often, this means reducing the amount of friction a user encounters in your product.
Step 5️⃣ Re-engage users. You can think about email, support, automated welcome emails, onboarding flow, lifecycle emails.
Step 6️⃣ Rinse and repeat. Improving your activation rate is an ongoing challenge, be sure to measure and see what’s working and what's not.